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Handing out Abercrombie clothes to shame a self-absorbed brand
Recent USC graduate Greg Karper, along with a friend, has taken to the street of Los Angeles to voice his disgust with comments from Abercrombie Chief Executive Michael S. Jeffries that have recently resurfaced.
“Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
To counter that “exclusionary” bend, Karper has purchased bundles of used Abercrombie clothes to hand out to the homeless of L.A., and is hoping that more people will do the same.
Read the full story over at Money & Co.
Okay! I must speak on this! This article speaks to me so loudly. First of all, I commend these USC boys. I think that is so fabulous and amazing, and I think that they transformed a tremendous negative into a positive. Secondly, this CEO needs to get his life! His seriousness needs to take several thousand seats. While I can’t necessarily do the same, I can comment on this article with some snark and a personal anecdote. Beginning with this dude’s statement: it’s almost like the most laughably pathetic thing he could have said. It’s basically saying, “let me publicly screw my own brand over because I’m going to exclude a bunch of kids (aka sales and money, which sustain a company), just because they don’t fit into my retarded, entitled, obnoxious, Stepford worldview.” This man is his own personal Titanic. With that said, the reason this rings so true to me is because I dated this guy in college, who was like really, really cute. He went to B.U., and he was like “OMG I can’t believe how hot this guy is and the fact that he’s even like trying to get with this still blows my freakin mind every moment of every day” hot. Have I made it sufficiently clear how cute this dude was? And guess where he worked? That’s right folks, he worked at Abercrombie & Dick (in Cambridge). And after getting to know this kid better, I got to really bond with his unbridled narcissism. I can’t tell you how often he spoked about how good looking he was. One time, he even pulled out a photo of his brothers and was like, “Aren’t we such a good looking family”? I tried not to giggle, because like, who does that? And much less, who does that, laying on a bed, while on a date while trying to hook up with another dude? But let me answer this conundrum with ease and efficiency: this dumb-ass Abercrombie employee did all that. Please allow me to recount the one day I brought him chicken soup to his dorm because he had a bad cold, and out of kindness and miraculous patience shaded under intense feelings of “OMG can we make out all the time like forever?”, your’s truly sat there and listened to him brag about working for Abercrombie and how “exclusive” that was, and how only the best looking people worked there. Now, I didn’t need for him to say that without knowing that already, clearly I’ve been to an Abercrombie store. But still. It was so sad and pathetic and I knew right then and there-this motherfucka and I had absolutely no future, except for hot make outs! As far as I was concerned, he was just some vapid, cliche basic being, who drew extreme delight in his own appearance. And he felt that Abercrombie was the supreme embodiment of that sad truth, and sadly, that was true. Since I’m a stalker, clearly-I recently looked up some photos of him on Facebook, and let me tell you boys and girls-he ain’t no Abercrombie boy anymore. Time hasn’t been terrible to him, but it also hasn’t been that great either. He’s an “aight” at best now, and if that isn’t the supreme embodiment of “looks fade,” I don’t know what is. Back to the Abercrombie CEO saying what he said: if this dude I lusted after was a manager there, and this was the corporate culture they sustained, then I’m not surprised the CEO of Abercrombie & Dick made these comments. I’m disappointed, but I’m not surprised. I suppose he didn’t get the memo that why looks fade, charm and intelligence are forever. And who the hell wants to wear a puka shell in 2013 anyway?
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